Ebook Principles of Marketing (14th Edition) - Phillip Kortler

Specialized Features to Enhance Your Learning..New coverage in every chapter of the fourteenth edition shows how companies and consumers are dealing with marketing and the uncertain economy in the aftermath of the recent Great Recession. Throughout the fourteenth edition, you will find revised coverage of the rapidly changing nature of customer relationships and new material on such topics as customer-managed relationships, crowdsourcing, social networking, and consumer-generated marketing.

Từ khóa: Principles of Marketing, Philip Kotler, Managerial approach, Global marketplace, E-commerce, Nguyên tắc marketing